Elite Developers launched its “Plant for the Planet” as part of it corporate social responsibility initiative to bring awareness on sustainable development through tree plantation. As part of this program, Elite has committed to plant at at least a 1000 trees this year. This initiative was launched at Shri. Ramakrishna Mission School, Puranattukara and Elite Gardenia Hills under the guidance of KFRI, Peechi and Kerala Agriculture University (Forestry Dept.) Apart from the tree planting activity, Elite also organises talks for the students at schools to promote awareness among students on the importance of trees and the need to protect them.